Abstract
Digital content marketing is becoming a more important and useful job for digital marketing agencies. This is because it helps them get potential customers on digital platforms and build relationships that are beneficial to the brand and will lead to more sales in the long run. There is a lack of understanding among practitioners regarding academic suggestions for good content marketing strategies, grounded in scientific research on their efficacy and proper use across all stages of the digital customer journey. This article examines the conceptual framework of content marketing from an inbound marketing viewpoint, aiming to guide practitioners in enhancing customer-brand engagement and loyalty. Based on a theoretical overview of the subject, the paper offers recommendations for a content marketing management strategy aimed for digital marketers.